Press toolbox

The Beyond GDP Press toolbox offers a range of resources to help you communicate about the importance of going beyond GDP.

Why go beyond GDP?

GDP is the most commonly used measure of a country’s economic performance. But it is a flawed measure, as it does not take into account the wellbeing of citizens or the environment.

The Beyond GDP approach recognises the limitations of GDP and seeks to measure and value things that are not adequately captured by GDP. This includes aspects of wellbeing such as health, happiness and environmental sustainability.

What is the Beyond GDP approach?

The Beyond GDP approach has been developed by a range of organisations, including the OECD, the European Commission and the United Nations.

It recognises that GDP is a limited measure of progress and wellbeing and seeks to supplement it with other indicators. This includes measures of health, happiness, education, environmental sustainability and social cohesion.

What are the benefits of going Beyond GDP?

There are many benefits to going Beyond GDP.

Measuring and valuing things that are not captured by GDP can help to create a more holistic view of progress and wellbeing. This can inform better decision-making by government, business and individuals.

Going beyond GDP can also help to create a more sustainable economy and society. By taking into account the negative impacts of economic activity on the environment and human wellbeing, we can make more informed decisions about how to use resources.

The Beyond GDP approach can also help to create a more equal society. By recognising the importance of social cohesion and environmental sustainability, we can make sure that economic growth benefits everyone, not just a few.